Countless amounts of data are handled daily incall centres, including sensitive and confidential information of so many customers. Well, we already know that in order to protect and preserve them, there are backup and security systems that most of them have. But it is not always necessary to save this data, either because it is no longer useful, there is incorrect data, or it simply does not make sense to preserve it. This is where the Data Base Clean up concept comes in. Let’s see what it is and the importance of Data Base Clean up in the Call Centre.
What is Data Base Clean up in the Call Centre?
Data Base Clean up is a process in which corrupt, inaccurate or irrelevant data is detected, corrected or removed.
This is a practice that is recommended to be done on a regular basis, especially in databases where the information is very changeable.
Objectives of Data Base Clean up and its importance in the Call Centre
Having data that is no longer useful or inaccurate can lead to confusion with customer information, duplicate data, extra effort to find some information or poor targeting for campaigns.
At Tecsens we have extrapolated this concept to the cleaning of numerical databases so that Call Centres can optimise their time and productivity, guaranteeing higher success rates in their automatic dialling campaigns.
Numerical data corrections
Contact telephone numbers of customers or potential customers are crucial to contact them and to be able to run more productive campaigns. For the same purpose, Data Base Clean up can be used to identify incorrect or incorrectly formatted numbers in the database.
Elimination of duplicate data
By verifying and cleaning the numbers, duplicates can be detected, thus avoiding mass calls to the same customer.
Report of results
Once the database has been cleaned, a detailed report is obtained with the correct numberings and an explanation of those that are not correct.