5 Most Common Mistakes When Implementing Chatbots

5 Most Common Mistakes When Implementing Chatbots

Chatbots, a fundamental tool to improve customer service, optimize response times and provide 24-hour support. However, not all chatbots achieve these goals, and in many cases they can negatively impact the user experience. In this article, we explore the 5 most...
Chatbots: Humanized Customer Service

Chatbots: Humanized Customer Service

Customer interaction has changed dramatically. Companies have gone from offering support only through calls or emails, to adopting more efficient and scalable solutions such as chatbots. These bots, based on artificial intelligence (AI), can not only handle thousands...
6 Challenges and solutions in omnichannel

6 Challenges and solutions in omnichannel

Implementing an effective omnichannel strategy can present several challenges. In this article, we’ll explore the 6 challenges and solutions in implementing omnichannel, as well as practical tips to overcome them. 6 challenges and solutions in the implementation...
Importance of feedback in an omnichannel environment

Importance of feedback in an omnichannel environment

In a highly competitive market, customer experience is key to standing out. Personalization and consistency in communications are critical to creating strong connections with consumers and delivering consistent experiences at every touchpoint. In addition, collecting...
Case study: Hotel Regina in Barcelona

Case study: Hotel Regina in Barcelona

The Hotel Regina in Barcelona, a prestigious four-star establishment, faced the challenge of renewing its communications system to improve the quality of service and adapt to current technological demands. With more than a century of history, this iconic hotel, which...