Importance of CRM in omnichannel

Importance of CRM in omnichannel

Omnichannel has become a critical strategy for companies looking to deliver a consistent and personalized customer experience across multiple channels. In this context, CRM (Customer Relationship Management) plays an essential role, as it allows you to efficiently...
Effective omnichannel strategy

Effective omnichannel strategy

Omnichannel communication has become a necessity for businesses looking to deliver a consistent and seamless experience to their customers across multiple communication channels. Implementing an effective omnichannel strategy involves several critical steps. Below are...
Extension of the ENS certificate for tecsens

Extension of the ENS certificate for tecsens

We are pleased to announce that the National Cryptographic Center granted Tecsens (ACTIVO TI) a six-month extension in the validity of our National Security Scheme Certificate (ENS). With this extension, the certificate will be valid until November 5, 2024. The ENS...
Omnichannel vs Multichannel

Omnichannel vs Multichannel

In the context of customer experience and management, the terms “omnichannel” and “multichannel” are crucial, but often confused. Although both approaches involve using multiple channels to engage with customers, their strategies and goals are...
Omnichannel in business communications

Omnichannel in business communications

Omnichannel in business communications refers to the integration and coordination of different communication channels to deliver a consistent and seamless customer experience. Unlike a multichannel strategy, where channels work independently, omnichannel focuses on...
7 Benefits of Conversational AI

7 Benefits of Conversational AI

Conversational artificial intelligence (AI) is revolutionizing the way call and contact centers operate, offering a number of benefits that improve both operational efficiency and customer experience. These advancements are transforming the industry by enabling...