Integration of Digital and Traditional Channels

Integration of Digital and Traditional Channels

Omnichannel is a concept that has gained relevance in recent years, especially with the rise of e-commerce and the digitization of businesses. In today’s dynamic business environment, the integration of digital and traditional channels has become essential to...
AI and Chatbots in omnichannel

AI and Chatbots in omnichannel

Artificial intelligence (AI) and chatbots are rapidly transforming the way businesses manage their omnichannel communications, offering new opportunities to improve the customer experience and streamline internal operations. The adoption of these technologies has not...
Importance of CRM in omnichannel

Importance of CRM in omnichannel

Omnichannel has become a critical strategy for companies looking to deliver a consistent and personalized customer experience across multiple channels. In this context, CRM (Customer Relationship Management) plays an essential role, as it allows you to efficiently...
Effective omnichannel strategy

Effective omnichannel strategy

Omnichannel communication has become a necessity for businesses looking to deliver a consistent and seamless experience to their customers across multiple communication channels. Implementing an effective omnichannel strategy involves several critical steps. Below are...
Extension of the ENS certificate for tecsens

Extension of the ENS certificate for tecsens

We are pleased to announce that the National Cryptographic Center granted Tecsens (ACTIVO TI) a six-month extension in the validity of our National Security Scheme Certificate (ENS). With this extension, the certificate will be valid until November 5, 2024. The ENS...
Omnichannel vs Multichannel

Omnichannel vs Multichannel

In the context of customer experience and management, the terms “omnichannel” and “multichannel” are crucial, but often confused. Although both approaches involve using multiple channels to engage with customers, their strategies and goals are...